The Legacy Story
ABOUT LEGACY REAL ESTATE
For nearly a half century, Legacy Real Estate & Associates has adhered to the principles that have made us steady and strong. We have two equal goals. The first is to make a better future for our clients and their families. The second is treat our agents like gold and make sure they have the support they need to succeed. It might seem like two simple tenets, but at Legacy we believe in people and we measure the success of real estate transactions in human terms. It’s why agents and clients come to us and stay with us. It’s what enables us to work with high-quality organizations that benefit our agents and clients in new ways. And it’s why we’re able to leverage our experience and local market knowledge in residential real estate for a significant impact in our community. We were established by a group of independent-minded Realtors with extensive and in-depth knowledge of Northern California residential real estate sales and marketing. Our local ownership and management structure enables our sales professionals to focus on client services and direct resources where they belong, and allows us to be more flexible in terms of adjusting to consumer wants and needs.
Legacy Real Estate & Associates began in 1971 with a man and his vision. Bill Aboumrad, Sr. started Good Real Estate in Fremont, a company that was bound by ethical standards, took a creative approach to problem solving and where each associate had a genuine desire to be kind and gracious. Today, the legacy continues with his son, Bill Aboumrad, Jr. who, as the president, holds the same vision for the company. As a result the company has attracted and retained some of the best and most experienced agents in the industry. “My dad set a solid foundation for me to continue in his legacy, and that’s what the Legacy Real Estate & Associates name and tree is all about. The tree is a symbol of strength, of a foundation with the branches representing my dad on one side, and me on the other. Our company is solidly rooted thanks to the legacy of my dad.”
LOOKING BEYOND TODAY
We are always looking to innovate. We've been around for nearly 50 years and have seen the marketplace change. Our agility and ability to act has served our clients and our agents well throughout the years. We've seen changing economic cycles and client demographics, advancements in technology and the increase in the amount of knowledge that is now required for real estate professionals to master. We've negotiated through it all by vesting in new technologies, training and techniques that enable our agents to better serve clients, Save time and improve overall communication.
A GLOBAL REACH
We are a community-based, independent real estate brokerage that partners with an international franchise, to offer the best of both worlds to our agents and clients. Being powered by ERA allows us to promote our seller’s properties beyond the Bay Area and internationally through ERA’s network of affiliates. Plus, we can assist individual relocations to virtually any community in the US or abroad with affiliates in over 45 states and 32 countries. Additional advantages of our partnerships with ERA include improved technological resources such as great internet exposure for listing inventory on the ERA web site; a comprehensive, online training tools that help agents in professional development; and a leads-management system that enables customers to shop on their own online, but connects them with agents when they’re ready to buy. We also work with Cartus, a relocation company that serves more than 70 percent of the Fortune 500. The company is part of Realogy Holdings Corp. which also owns ERA.
Legacy Real Estate & Associates has a strong presence in the East Bay and beyond and has been recognized locally and nationally.
Top 4 Silicon Valley Real Estate Companies: Silicon Valley Business Journal, 2019
#141 Real Trends Top 500 Real Estate Companies Nationwide, 2019
#1 Market Share Alameda County, 2016, 2017, 2018, 2019
#1 Market Share Volume in Tri-Cities, 2016, 2017, 2018, 2019
Top Workplaces in the East Bay, 2015, 2016, 2017, 2018, 2019
#1 Nationwide in our class for ERA Franchise, 2015, 2016, 2017, 2018, 2019
Top 5 Real Estate Company: Silicon Valley Business Journal, 2016, 2017, 2018
#127 Real Trends Top 500 Real Estate Companies Nationwide, 2016
5 Offices: Fremont – Pleasanton – Livermore – Danville - Cupertino
We foster an atmosphere of collaboration and community, where management is approachable and available, and actively participates in day-to-day operations. Our staff, management and agents work hard and thrive on seeing everyone succeed. The expectation of excellence runs throughout the company and we’re all supportive of each other to achieve the goal. We routinely host free trainings and seminars on everything from technology and marketing to the latest compliance and legal issues so our agents are armed with the information they need. And beyond business, we believe it is important to create a community amongst our agents, both in-office and as a company. Our monthly picnics gather all of our agents in one place so they can get to know each other better, share best practices and just have fun.
- Bill Aboumrad, Jr. | President, Legacy Real Estate & Associates